Wednesday, August 29, 2012

Hengsbach & Associates to Present GLGA Seminar: Leadership Skills Workship 10/30.

Having given several highly successful seminars over the last several years, we were very pleased to be asked by the Great Lakes Graphic Association to put together a third one for them.

The previous two presentations were on Planning (Strategic and otherwise), and The Value of the Digital Workflow. Since the approval rating for both averaged 9.4 out of 10, and since this type of session was needed and presented successfully in other locals (e.g.California), GLGA felt it would also add value to its membership. It's exciting to have been chosen.

Here's why. Three dynamics continue to challenge the Print industry: 1) The economy 2) The digital workflow 3) Technology in general. This is no mystery to many of us who have been in print for our entire adult life. Ownership and senior management, for many, are struggling to find the financial resources to reinvest in new technology, attract good people, and develop them. This Leadership Skills Workshop effectively addresses the last two, treating people right while holding them accountable and developing them into long standing, outstanding, and competent folks who will put money on your bottom line.

Like all good things, this is not something that comes easy. It also will not come from just Presidents and CEO's: a strong management team must be built. This is a key point, and the CEO/President ideally leads his team in getting the above done. What often happens, however, is that the President either doesn't have, or take the time, and it simply doesn't get done. If I am called in at this point to help an individual company put this together, it can cost several hundred to a few thousand dollars. This workshop will provide a given management team person the tools, training, and opportunity to train and develop themselves and their fellow employees. And it will cost only their time and travel plus the GLGA registration fee.

Give it some thought. Yes there are no free lunches, but this comes about as close as you're going to get!

2 comments:

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Wayne Baxtrom

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Wayne Baxtrom